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STRATEGY. TRANSFORMATION. EMBEDDED DELIVERY.
From ambition
to results.
We help leadership teams grow, enter new markets and transform their organisations. We shape the strategy and stay on board to drive it forward.
Let’s talk ↗36TH PARALLEL NORTH
Where Bridge36
began.
Our name comes from the 36th parallel north, a geographic line across the Mediterranean. For us, it symbolises the divide between Europe and the Middle East - the distance Bridge36 was founded to help businesses bridge.
Our experience began with helping businesses navigate Europe and the Middle East. Today, we bring that perspective to companies facing changing markets, new growth opportunities and the need to transform.
Transform your organisation to thrive in evolving markets.
We identify where value is shifting, which strengths to build on and what needs to change to capture new opportunities.
Growth strategy
& go-to-market
Anticipate future demand, prioritise growth opportunities and define how to compete through a clear proposition, the right partnerships and effective routes to market.
- Market foresight and growth opportunity assessment
- Market and customer prioritisation
- Value proposition and commercial strategy
- Routes to market and strategic partnerships
- Market entry and launch planning
Organisation
& transformation
Anticipate future organisational needs, prioritise change and define how to deliver through clear structures, the right capabilities and effective ways of working.
- Future capability needs and organisational readiness
- Operating model and organisational design
- Roles, decision rights and governance
- Processes, performance and ways of working
- Transformation priorities and delivery planning
Set the
direction
Make the choices that matter. Align priorities, scope and measures of success.
Build shared
ownership
Work alongside your teams to agree responsibilities, align expertise and put plans into action.
Drive
delivery
Lead initiatives, coordinate stakeholders and resolve obstacles to keep delivery moving.
Transfer
capability
Share knowledge through the work, so your team can sustain progress independently.
THE RIGHT LEVEL OF INVOLVEMENT
A focused strategy project
A dedicated implementation mandate
Ongoing embedded support
Growth and transformation.
In practice.
Selected strategy and delivery assignments from the experience behind Bridge36.
ORGANISATIONAL TRANSFORMATION
A ministry’s communications.
Ready for an expanded role.
PROGRAMME LEADERSHIP
Steering a national programme
to strengthen hospitality standards
STRATEGIC PROGRAMME DELIVERY
Turning Davos dialogue
into a shared action agenda
PARTNERSHIP STRATEGY
Shaping partnerships
for growth in film production
MARKET ASSESSMENT
Evaluating Saudi expansion
for a European luxury brand
GO-TO-MARKET INSIGHTS
Informing an EV manufacturer’s
entry into Italy
Hover or tap to explore
1–3 / 6Selected projects from our founder’s experience, delivered within different teams and roles.
05 / INSIGHTS
Perspectives on growth
and transformation.
earns its return.
Five carrier models. Seven AI investment areas.
AIRLINES / AI STRATEGY
Where airlines are putting AI to work across seven investment areas, and how networks, cost exposure and contracts shape the value each carrier can retain.
Read the report
Made in Italy.
UAE / Saudi Arabia / Egypt
ITALIAN BUSINESS / INTERNATIONAL GROWTH
What Italian companies need to change to grow in the UAE, Saudi Arabia and Egypt: reaching customers, winning contracts and connecting production.
Read the report
pharma.
Rethinking the investment thesis.
PHARMA / INVESTMENT STRATEGY
Three pharma scenarios show when AI strengthens an advantage, becomes the cost of staying competitive or removes a paid service. An investor playbook for deciding where capital belongs.
Read the reportPerspectives on growth
and transformation.
earns its return.
Five carrier models. Seven AI investment areas.
AIRLINES / AI STRATEGY
Where airlines are putting AI to work across seven investment areas, and how networks, cost exposure and contracts shape the value each carrier can retain.
Read the reportMade in Italy.
UAE / Saudi Arabia / Egypt
ITALIAN BUSINESS / INTERNATIONAL GROWTH
What Italian companies need to change to grow in the UAE, Saudi Arabia and Egypt: reaching customers, winning contracts and connecting production.
Read the reportpharma.
Rethinking the investment thesis.
PHARMA / INVESTMENT STRATEGY
Three pharma scenarios show when AI strengthens an advantage, becomes the cost of staying competitive or removes a paid service. An investor playbook for deciding where capital belongs.
Read the reportDIRECT SENIOR INVOLVEMENT
A personal commitment
to your priorities.
Bridge36 combines rigorous analysis with direct involvement in delivery. We work with your leadership and teams to make clear decisions, take ownership of agreed initiatives and carry the work forward.
Omar Hafez · Founder
Omar brings over six years of strategy and transformation experience across Europe and the Middle East. After BCG, he moved into independent project leadership in 2022, managing engagements for international businesses and ministries in the Gulf.
View profile on LinkedIn ↗What’s your
next move?
Your market is changing. You see an opportunity, or know something needs to change within your organisation. Let’s explore what that means for your business and where to start.
Let’s work together ↗